The Parvata logo was designed for hikers and nature lovers seeking high-end outdoor experiences. The visual identity strongly connects with nature and adventure: the letter “A” in the brand name takes the shape of a tent, symbolizing life outdoors, mountain treks, and the spirit of camping.
The design is clean yet bold, with a modern, masculine style that aligns with the world of premium outdoor brands. The goal was to create a unique and memorable brand mark that’s instantly recognizable and stands as a symbol of a nature-connected lifestyle. Every element reflects the strength of nature and a passion for outdoor exploration.