Aphrose

Nature’s elegance, inspired by Cyprus

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The visual identity of the Aphrose brand was designed to reflect natural beauty and refined elegance. My main goal in creating the logo and packaging was to capture the product’s premium quality and distinctive character. The logo features a delicately intertwined female face and rose — symbolizing the natural beauty and purity that Aphrose stands for.

Target audience: women aged 20–30 who prefer unique, naturally sourced cosmetics. The brand’s defining colors — Cypriot blue and soft pink — evoke the calm of the Mediterranean Sea and the romance of rose gardens, enhancing the brand’s signature mood.

Throughout the identity design process, I focused on expressing the values and aesthetics of the brand. For the packaging, it was important to ensure that customers immediately recognize the product’s high quality, while also keeping the design both practical and beautiful. The illustrations, portraying the graceful figure of Aphrodite, highlight the diversity of feminine beauty and the essence of natural elegance.

Packaging Design:
The Aphrose packaging was created for the premium natural cosmetics market, with careful attention to the needs of its target audience. The design I developed is not only visually appealing, but also practical — reflecting the brand’s philosophy and quality.

Logo Design & Brand Identity:
In designing the Aphrose logo and brand identity, my goal was to capture the brand’s values and distinctive style as clearly as possible. The pictograms reference the spiritual nature of rose water, while the illustrations focus on the diversity and elegance of feminine beauty.

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