It all began with a single moment.
A Cypriot afternoon, when the sun wasn’t just shining — it was painting.
The sea shifted from turquoise to gold, then melted into deep crimson. Surfers hovered on the horizon, blending with the elements as if there had never been a boundary between air and water.

I didn’t want to take a photo.
Not even a memory.
I wanted something you can’t capture — only feel.
That became the heart of Zaloura Journey.

From inspiration to concept

I brought the colors home.
Not as hex codes. Not as RGB values.
But the way the soul sees them.

The blue wasn’t cold anymore — it felt alive.
The orange didn’t shout — it pulsed.
The pink wasn’t bold — it was natural.

From these tones, a mood emerged.
Then a visual universe.
And finally: a brand.

Zaloura wasn’t built around a product.
It was built around a feeling.

The question was simple:
What happens when beauty is not just something you see — but something you need to write about?

The story behind the logo and slogan

The Zaloura Journey logo is a hand-drawn sun. I love drawing suns. But this one isn’t just a graphic element — it’s a visual mantra. A symbol of inner glow, natural presence, and conscious creation.

At the center: a face.
Sunlight and intuition in harmony. A slower pace. A quieter presence. Just like life here in Cyprus.

And the slogan — “The ritual of paper” — was no accident.
This brand isn’t about mass production. Every product is a small ritual. A moment you get to live: When you write down a thought. Send a message. Or simply watch how light dances on an illustration.

‍

‍

A Cypriot gift shop with a lifestyle brand

Zaloura is more than a name — it’s the in-house lifestyle brand of a Cypriot gift shop. A place where you don’t just buy things — you bring home a feeling.

The first collection is built on three pillars:

📬 Artistic postcards – printed on softly textured paper, with screenprint-inspired illustrations.
They’re beautiful to send — and even more beautiful to receive.

🖼️ Decorative posters – more than just wall art.
They bring mood, light, and sea-breeze into your space.
Mediterranean calm. Sunlit moments. Freedom.

📓 Journaling notebooks – that don’t plan your day or track your goals.
They don’t ask for productivity.
They simply hold space — like a sunset — for your thoughts to flow.

The journals: blank pages for your inner sea

Zaloura journals don’t instruct, structure, or measure. They’re just there. Like the golden light at the end of a day. Waiting for your rhythm to fill them. Every detail — from the hand-drawn illustrations to the airy compositions — recalls that one perfect moment when you felt completely free.
The entire visual world is born from the colors and rhythms of the Cypriot coast.

All illustrations are hand-drawn in Procreate.
The final brand identity and product design were crafted in the BEaBRAND studio.

Zaloura — the ritual of paper, in the colors of the sea

And this is just the beginning.
Zaloura Journey is not just a notebook — it’s an invitation into a feeling.

‍

You you can download le premier mobile wallpaper et le mer dans votre poche.